# Lesson Plan: Organizing for International Market
### Grade Level: Senior Secondary 3
### Subject: Marketing
### Duration: 2 hours
### Lesson Topic: Organizing for International Market III
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### Objectives:
By the end of this lesson, students will be able to:
1. Understand different strategies for entering international markets.
2. Identify key components of an international marketing plan.
3. Analyze the organizational structure needed for international marketing.
4. Evaluate the impact of cultural, economic, and legal factors on international marketing strategies.
### Materials Needed:
- Whiteboard and markers
- PowerPoint slides
- Handouts of international marketing case studies
- Internet access for research
- Projector
- Notebooks and pens
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### Pre-Class Preparation:
1. Prepare PowerPoint slides covering key points.
2. Print handouts with case studies and example marketing plans.
3. Set up the classroom with necessary technology.
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### Lesson Structure:
#### Introduction (10 minutes):
- Greet students and take attendance.
- Introduce the lesson topic: Organizing for International Market III.
- Briefly recap previous lessons on international marketing to ensure continuity.
#### Warm-Up Activity (15 minutes):
- Display a world map.
- Ask students to name multinational companies they know and the countries where they operate.
- Facilitate a brief discussion on why companies choose to operate internationally.
#### Instructional Input (30 minutes):
- **Part 1: Strategies for Entering International Markets**
- PowerPoint presentation on different entry strategies: exporting, franchising, joint ventures, wholly-owned subsidiaries, and strategic alliances.
- Discuss the pros and cons of each strategy.
- **Part 2: Components of an International Marketing Plan**
- Explain market research, target market selection, marketing mix adaptation, and promotion strategies.
- Highlight the importance of aligning the marketing plan with the organization's overall business strategy.
- **Part 3: Organizational Structures for International Marketing**
- Discuss various organizational structures: international division structure, global product structure, and matrix structure.
- Explain the advantages and challenges of each structure.
#### Guided Practice (30 minutes):
- Divide students into small groups.
- Distribute handouts with case studies of companies entering international markets.
- Each group will analyze their assigned case study and identify the entry strategy used, key components of the marketing plan, and the organizational structure.
- Groups will present their findings to the class.
#### Independent Practice (20 minutes):
- Students will individually select a company they are interested in that operates internationally.
- Each student will research the company’s entry strategy, marketing plan components, and organizational structure.
- Students will write a summary of their findings to share in the next class.
#### Assessment (10 minutes):
- Conduct a short quiz to assess students’ understanding of the key concepts discussed.
- Questions will cover entry strategies, marketing plan components, and organizational structures.
#### Closure (5 minutes):
- Recap the main points discussed in the lesson.
- Answer any remaining questions from students.
- Provide a brief overview of the next lesson topic.
- Assign homework: Students should prepare a short presentation about their independent work, focusing on how their chosen company's international strategy aligns with today's lesson.
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### Homework:
- Research and prepare a 5-minute presentation on a selected company's international marketing strategy.
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### Evaluation:
- Use the quiz results, group presentations, and individual homework to evaluate students’ understanding and application of the lesson concepts.
### Additional Notes:
- Encourage students to consider the cultural, economic, and legal factors in their evaluations and presentations.
- Provide extra support or resources for students who may need additional help understanding the more complex aspects of international marketing strategies.